Revenue Readiness Assessment

Assessment Progress25%

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Customer Retention & Churn

The foundation of sustainable growth

Monthly Churn Rate Calculation

We'll calculate your churn rate from this data

How many total customers did you have at the beginning of last month?

How many customers did you lose during that same month?

What percentage of customers are still active after 3 months?

Short-term retention indicator

80%+ retention (Excellent stickiness)

100 pts

60-80% retention (Good stickiness)

80 pts

40-60% retention (Moderate)

50 pts

Under 40% retention (Needs work)

20 pts