Why Andru exists
A bottle of water costs a dime in a grocery store and is worth a thousand dollars in the desert. Same product. The difference is who needs it, and how badly.
Most technical products have a desert: a buyer for whom they are essential rather than optional. Most companies never find it. They compete in the grocery store instead. Andru exists to find the desert on purpose.
Who built it
I'm Brandon Geter. I spent a decade carrying quota in enterprise SaaS, more interested in why buyers said no than in the deals that closed easily.
- Apttus: the only BDR to hit quota in my first year. Business development rep to manager in three years. My teams sourced about $5.5M in ACV across Enterprise Northeast and APAC.
- Sumo Logic: raised average deal size from $20K to $49K a month, and grew the East SDR team from five reps to ten.
I'm not a developer. I built Andru in four months with Claude Code and Cursor. That matters for one reason: the job is translation, from what someone built into why it matters to the person with the budget.
How I work
Trust over polish. Sustainable growth over vanity metrics. I'm not here to help anyone chase a headline. I'm here to help you find the buyers who need what you built.
Brandon Geter, creator of Andru and founding partner of Humus & Shore.