How Andru works
From what you built to what the buying committee will pay for.
1. Start from the product, not the customer list
Most ICP work starts from who happened to buy. That list carries noise: the discount that closed it, the friend who championed it, the quarter it landed in. Andru starts from what the product does, and finds the buyers structurally positioned to get the most from it. The method is called Pure Signal.
2. Model the buyer, not just the account
Andru builds a structured model of each buying committee: who is usually in the room, what each person is measured on, and what they need to hear before they say yes.
3. Prepare for the room
Before a meeting, ask Andru about the people in it. Before a big one, it plays the committee so you can prepare your answers. It builds the business case and the board presentation.
4. Keep the thread
Connect Gmail and Google Calendar, and Andru keeps up with what was said on each deal and who you are meeting next, so the next conversation starts where the last one ended. Coming next: debrief a meeting in a few lines, and Andru updates the deal and your CRM.
Where it works
On the Andru platform, from Claude Desktop, Cursor or any other MCP client, and from your own agent over A2A. Slack, Microsoft Teams and a Chrome extension are coming; the Integrations page shows what is available today.
Built for you if
- You sell a technical product into companies with a buying committee
- You are still doing founder-led sales, somewhere between Series A and early Series B
- You lose deals to products you know are worse
- You are about to hire your first sales leader and want the system in place first
Not the right fit if
- You are pre-revenue and still finding product-market fit
- You sell to consumers
- You mainly need more leads. Andru helps you choose and win the right ones.