How Andru works
From what you built to what the buying committee will pay for.
1. Start from the product, not the customer list
Most ICP work starts from who happened to buy. That list carries noise: the discount that closed it, the friend who championed it, the quarter it landed in. Andru starts from what the product does, and finds the buyers structurally positioned to get the most from it. The method is called Pure Signal.
2. Model the buyer, not just the account
Andru builds a structured model of each buying committee: who is usually in the room, what each person is measured on, and what they need to hear before they say yes.
3. Prepare for the room
Before a meeting, Andru briefs you on the people in it. Before a big one, it plays the committee so you can prepare your answers. It builds the account plan, the business case and the board deck, and ships them where you work.
4. Keep the thread
After each meeting, debrief in a few lines. Andru updates the deal and your CRM, so the next conversation starts where the last one ended.
Where it works
In Slack and Microsoft Teams, in a Chrome extension beside LinkedIn and Gmail, and inside your own AI tools through MCP. There is no new dashboard to check.
Built for you if
- You sell a technical product into companies with a buying committee
- You are still doing founder-led sales, somewhere between Series A and early Series B
- You lose deals to products you know are worse
- You are about to hire your first sales leader and want the system in place first
Not the right fit if
- You are pre-revenue and still finding product-market fit
- You sell to consumers
- You mainly need more leads. Andru helps you choose and win the right ones.